Skittles.com is Social Slick

The Palm Pre promises to be effortlessly blend a sea of social networks into one easy-to-use device. We did something similar at the Jeep brand when we pooled all the social media sites into one hub. The innovative Jeep Experience portal is the collective home to Flickr, YouTube, Facebook, MySpace and more. It's your one-stop-shop for everything Jeep.

Now Skittles has launched skittles.com and it's based on a floating navigation menu that remains the same regardless of the social media site your on. Instead of importing videos or photos to their site, or linking the user out to Flickr, or YouTube - the navigation follows you on your path to social serenity. While this navigation system won't work for most applications - it is a strong hint at things to come in the future in regards to fluid infrastructure and seamless integration to social networks. Bravo to the Media Planner who bought into this elegant experiment.