The City is a little bigger than the diminutive Smart fourtwo electric vehicle. The trunk is miniscule. The four passenger seating is welcome, but a 62 mph top speed and 112 mile range may not be enough for many folks. Also of concern is the cost - $20,000 with a $90 monthly lease plan for batteries. How this new vehicle with no track history is going to compete with the all-new Honda Insight Hybrid that's starting under $20,000 is beyond me. Right thinking, wrong timing, and wrong URL - www.think.no
This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Tuesday, March 17, 2009
TH!NK.NO
First off - I need to say I love the company name. TH¡NK "City" electric cars may be coming stateside - that is if they can get a piece of the $25 billion the Department of Energy has allocated to automotive retooling and advanced technology programs. The Norwegian automaker is hoping business is better in the U.S. than in Norway. This past December, TH¡NK went into Norway's version of chapter 11 bankruptcy. This was only after two months of production.
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