Tuesday, September 23, 2014

Chrysler Virtual Auto Factory Tour Web Site

The SapientNitro Creative team helped launch the new 2015 Chrysler 200 Factory Tour web site. A Factory Manufacturing page created by our team supported the program as well.

Chrysler CMO Olivier Francois, Fiat Chrysler CEO Sergio Marchionne and Chrysler brand CEO Al Gardner wanted to show consumers the overhauled state-of-the-art manufacturing processes that highlight the Chrysler 200's quality, excellence and sophistication. This program ties in to the "Born Makers" TV ads which also highlights the Sterling Heights manufacturing plant.

This immersive tour uses the Google program to tap into existing content on the internet including 360-degree interactive films and photography. Various aspects of the assembly process were highlighted to focus on many of the innovative processes that help separate the new Chrysler 200 apart from the competition.
Not everyone can visit the Chrysler plant, so Oliver Francois did the next best thing, "Since we can't bring people to the plant, we've openly brought the plant to the people." In the immersive site, the consumer is part of the discovery process as they see the in the pride, expertise and excellence built into every new 2015 Chrysler 200.

The story was picked up and lauded by Forbes, Automobile, Motor Trend, Road & Track among others.