Willys Quad Capitol Steps

Willys Quad Capitol Steps, a photo by lee.ekstrom on Flickr.

Contrary to popular belief, the name “jeep” does not derive from “general purpose.” The name likely combined two elements. The first was the extraordinary “Eugene the Jeep” character from the Popeye comic strip. Able to do extraordinary things, and do anything. The second came from military slang for any unproven piece of military hardware, human or mechanical. In early 1941, Willys-Overland staged a press event in Washington D.C., having the Quad drive up the Capitol steps. Irving “Red” Hausmann, a test driver on the Willys development team had heard soldiers referring to the Quad as a “jeep.” Katherine Hillyer, a reporter from the Washington Daily News picked up Red’s usage of the term “jeep” and printed the headline “Jeep creeps up Capital steps” — forever fixing the name in public awareness.

1940 Jeep Willys Quad

1940 Willys Quad passenger side, a photo by lee.ekstrom on Flickr.

In June 1940, with World War II on the horizon, the U.S. Army solicited bids from 135 automakers for a 1/4 ton “light reconnaissance vehicle” tailored to Army specifications. Only three companies responded – Bantam, Willys, and Ford – but, within a year’s time they collectively produced the template for the vehicle known worldwide as the “jeep.”

Willys-Overland delivered the prototype “Quad” (named for the 4WD system it featured), to the U.S. Army on Armistice Day (Veteran’s Day), November 11, 1940. The design was completed in a remarkable 75 days.

Only two prototypes were made.