What better way to convey "your special - just like your burger" than to have a customized wrapper on your no mayo, hold-the-onions Whopper. Kudos to Ogilvy Brazil creating brilliant buzz from this fresh Burger King campaign. Check the video out at creativity-online.com. I wonder how many follow-up Whoppers were sold so the customer could get a better photo?
This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Showing posts with label Whopper Face. Show all posts
Showing posts with label Whopper Face. Show all posts
Tuesday, March 23, 2010
Have it Your Way - Burger King
What better way to convey "your special - just like your burger" than to have a customized wrapper on your no mayo, hold-the-onions Whopper. Kudos to Ogilvy Brazil creating brilliant buzz from this fresh Burger King campaign. Check the video out at creativity-online.com. I wonder how many follow-up Whoppers were sold so the customer could get a better photo?
Labels:
Brazil,
Burger King,
Buzz,
Campaign,
Customize,
Have it Your Way,
Lee Ekstrom,
Personal,
Unique,
Whopper Face,
Wrapper
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