This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Monday, January 11, 2010
New Jeep Come Together Campaign
Living the Jeep Life is more than owning a vehicle. It's about the world-wide family that comes for the ride when you purchase an authentic Jeep 4x4. The new Jeep Experience seamlessly blends the Flickr world into the corporate website with a blend of life images. A number of my images were used in the original launch of the site. Not all sheetmetal and rubber, the new site exudes life, adventure and everything good about the Jeep lifestyle. Bravo!
Ultralight Backpacking Gear
As seen on jeep.com: www.jeep.com/hostb/sitlet/experience/media/#/captured/ima...
My son and I sharing a freeze-dried meal before boarding the boat to North Manitou Island.
The Optimus Crux stove only weighs 3.2 oz and folds to fit under the concave base of the Isobutane canister. Very innovative. Very well-made. Voted 2003 Gear of the Year honor by Outside magazine.
Gotta love the Orikaso bowl - it's heat resistant, folds completely flat, weighs only a few grams and doesn't suffer any structural fatique over time. Gotta love it.
My 4.4 oz Ultralight Outfitters Beer Can Cook Pot and Stove uses Esbit solid fuel tabs for consistent burn time. I trimmed off the top of a 25.4 fl oz Fosters Can - conveniently lined with Teflon (to preserve freshness) for a non-stick coating. You have to use the included Lean Spoon as the Teflon coating can be damaged with a Ti spoon. Cook pot doubles as a drinking mug with the wind shield in place. I love this cookset.
My son and I sharing a freeze-dried meal before boarding the boat to North Manitou Island.
The Optimus Crux stove only weighs 3.2 oz and folds to fit under the concave base of the Isobutane canister. Very innovative. Very well-made. Voted 2003 Gear of the Year honor by Outside magazine.
Gotta love the Orikaso bowl - it's heat resistant, folds completely flat, weighs only a few grams and doesn't suffer any structural fatique over time. Gotta love it.
My 4.4 oz Ultralight Outfitters Beer Can Cook Pot and Stove uses Esbit solid fuel tabs for consistent burn time. I trimmed off the top of a 25.4 fl oz Fosters Can - conveniently lined with Teflon (to preserve freshness) for a non-stick coating. You have to use the included Lean Spoon as the Teflon coating can be damaged with a Ti spoon. Cook pot doubles as a drinking mug with the wind shield in place. I love this cookset.
High on Hats
What a great way to celebrate my grandfathers passing - all of us grabbed one of his classic hats and headed to the families farm field near Bowbells North Dakota for some hand-thrown clay shooting with grandpa's old Model 12 shotgun. A truly awesome celebration of my grandfather's legacy.As seen on jeep.com at: www.jeep.com/hostb/sitlet/experience/media/#/captured/ima...
Shooting doubles jeep website
Originally uploaded by lee.ekstrom
Labels:
Bowbells,
Clay,
Family,
Funeral,
Grandfather,
Hats,
Lee Ekstrom,
Memory,
North Dakota,
Shotgun
Tuesday, December 22, 2009
EPIC AMAZON REVIEW THREADS
What a great gift - received this from one MidCoast - one of our retouching vendors. They are very detail-oriented and they obviously did their homework when it came to a timeless gift. Can't beat the Stanley Classic 8oz Flask: good looks, sturdy design, and durable stainless steel wall, and a Stanley-backed lifetime warranty. I'm looking forward to using it for stove fuel when backpacking.Now about the Kablamo! (aka amazonemperor) five-star review at Amazon.com of Stanley's Classic Flask.
Obviously this was in jest. But what kind of process does Amazon have for reviewing product ratings? Unless it is reported, the prank review will live on - possibly tarnishing a brand in the name of fun. Stanley should be monitoring their products for reviews like this and flagging them as needed.Unless that is, they are trying to get a little extra buzz out of Kablamo!'s post. After all, four of six people found this review helpful. I checked Kablamo!'s profile and found that he had an equally rye sense of humor regarding a Clue game.
Epic Amazon Review Threads are the latest attack on boredom sweeping the internet. College Humor Internet Archeologist, Susanna Wolff, has an article with step-by-step instructions on "How to Write an Epic Amazon Review." Clever. Kind of reminds me of the Anarchist's Cookbook except these saboteurs subtly sneak in unaware and plant their Web-side humor with glee - knowing they just played the newest practical joke around.
Thursday, July 30, 2009
Tire Balancing Alternative
Lead is banned in many states from being used for tire balancing. Not internal tire-balancing beads that are used on some 4x4 tires. Some ingenious Mexican's have found an all-natural alternate: 137 pounds of a particular herb.My wife was recently interviewed as part of a background check for a neighbor that was applying for a job with the U.S. Border Patrol. According to National Defense magazine, the U.S. Customs and Border Protection (CBP) aims to increase the number of border personnel to 20,000 by September. This is up from 12,000 in 2006. The objective was initiated two years ago by former President George W. Bush to inhibit cross-border smuggling and border jumping. Read more about this particular bust here.
For extra reading - check out "The 7 Most Ingenious (And Insane) Smuggling Techniques" article
at digg.com. The "Human Captain's Chair" was my favorite. My least favorite was the "Cocaine Jesus" - a seven-pound molded statue in the shape of an idol. The elderly Mexican woman was paid $80 to transport the statue across the border. Estimated street value - $200,000.
Tuesday, July 28, 2009
American Success Story - Pius Nyamora
In 1994, while working as Manager of a Ritz Camera & One Hour Photo in suburban Detroit, I placed an ad in the local newspaper for a sales position. A man called in response to the advertisement - I marked his name in my Franklin Planner for the following day at noon ... Pius Nyamora.The interview was unlike any other that I had ever had. Pius spoke more with his eyes than his voice. We didn’t discuss his qualifications – we discussed his story. His life’s journey. Where he had been and why, at the age of 44 year, he was sitting here seeking a job for near minimum wage.
Pius told of his writing and critical views of the oppressive Kenyan President Daniel arap Moi’s government. How, as editor and publisher of Society, Pius sought greater democratic accountability in the Kenyan government. He spoke of government oppression, of being unlawfully arrested for speaking out against Moi and the fire-bombing of his office. Of how he and his wife, Loyce were granted political asylum in the United States. But asylum doesn’t pay the bills.
Pius was struggling to make ends meet selling Kenyan curios they brought with them. It was obvious he needed a job. Explaining his qualifications to my superior was another matter. The Regional Manager, Chuck Crawford was somewhat skeptical of his sales ability, but gave me the choice none-the-less. I took it and hired Pius rather than the other candidates.
In my twenty-seven-year-old eyes Pius was a hero. He believed in democracy and often talked fondly of his homeland and people. Pius also believed in what many call the American dream. Ritz Camera declared bankruptcy this year, but Pius now has two master’s degrees, teaches at the University of South Florida St. Petersburg, and is an expert in local and foreign policy, democracy, immigration and diversity issues.
The collective melting pot of America is stronger for giving Pius and his family domicile from the oppressive Moi government. Pius is a survivor and I am blessed for having known him and perhaps helping in the smallest way get established in the Land of the Free and Home of the Brave.
Labels:
American Dream,
Chuck Crawford,
Decisions,
Democracy,
Freedom,
Hero,
Immigration,
Kenya,
Kenyan,
Moi,
Oppression,
Pius Nyamora,
Ritz Camera
Thursday, July 9, 2009
Barrel Monster Creator Seeks Freedom
Q. What is orange and white and makes you grin from ear to ear? A. The clownishly clever Barrel Monster creations of Joseph Carnevale. Carnavale, a 21-year old North Carolina State University student, is facing destruction of property and larceny charges related to his 10-foot street art creation. The construction company, Hamlin Associates, didn't want to press charges - and even relished the attention it drew to the company. Unfortunately the prosecuting attorney is not keen on dropping charges. Three sites have recently popped up on Facebook, as well as an AP story on YouTube. Groups are already commissioning work by Carnavale for added publicity. My favorite traffic cone creation by Carnavale is the barrel alligator.
Fresh and clever to say the least.If you don’t want to see anyone go to jail over the now infamous Barrel Monster, please call or send a letter to Wake County Prosecutor C. Colon Willoughby, Jr.
Tenth Prosecutorial District
State of North Carolina
8th Floor, Wake County Courthouse
Post Office Box 31
Raleigh, N.C. 27602-0031
telephone (919) 792-5000
Labels:
Barrel,
Barrel Monster,
blog,
Joseph Carnevale,
Lee Ekstrom,
Monster,
Sculpture,
Street Art
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