Wednesday, February 9, 2011

Classic Billboard Ads

"What would you expect from a city with a statue of a fist?"

An engineer friend from GM recently sent me an email with some classic General Motors billboard ads created by Campbell-Ewald for the Woodward Dream Cruise from 2001-08. These bold billboard statements reminded me of a lot of the retooled "Imported from Detroit" message in the recent Born of Fire Chrysler video that aired at Super Bowl XLV. One of the featured Detroit landmarks in the homage to Detroit was the massive statue of a fist commissioned by Time Inc. in honor of Joe Louis Barrow, aka "The Brown Bomber."

Some more of my favorites: