Tuesday, February 22, 2011

Jeep Wagoneer Stars in Utah Ad Campaign

Jeep SJ featured in a Utah Advertisement. This ad was created by art director Brandon Knowlden for the state of Utah.

The "Life Elevated" campaign was to highlight the four-seasons of adventure Utah had to offer. The 1979 Jeep Wagoneer was bought on Craigslist.com and was the centerpiece of the $3.2 million advertising campaign.

Reminds me a lot of the Jeep Wrangler Unlimited overloaded backpacker theme we did a while back at BBDO-Detroit.

Another similar VW ad cleverly used a competitors vehicle loaded down to show the possible benefits of their voluminous, box-shaped VW Station Wagon.

Love the line, "So every time they make a conventional station wagon, they also make a swell little ad for the Volkswagen Station Wagon.

Utah Road Trip YouTube Video by utahtourism.

Article about the campaign by automotivetraveler.com.

Brandon Knowlden Blog.