Monday, October 17, 2011

What is an Ad Impression?

What is an Ad Impression? by lee.ekstrom
What is an Ad Impression?, a photo by lee.ekstrom on Flickr.
An ad impression is a measure of the number of times an ad is seen by a user. It is also known as an "ad view."

Social media plays a role in ad impressions, and can reap big benefits at little upfront cost. Consider how the Jeep brand reaped hundreds of thousands of impressions when Evan van der Spuy, a mountain biker on team Jeep South Africa who was hit by an antelope (red hartebeest) was interviewed by numerous networks post t-bone.

The crazy footage was launched on YouTube and was an instant hit. This kind of event is rare - it's kind of like winning the lottery.