Pete Rose - soft heart for Jeep 4x4s

Came across this 1978 article from Jeep News about Pete Rose and his gifting of 10 Jeep CJ's to his friends on the Cincinnati Reds. It was a "thank-you" for supporting him in his 44 consecutive game hitting streak.

I'm reprinting the article here for easier reading:
"Pete Rose Gets 44 Hits and 10 Jeep CJ's"

   "It is no coincidence that Pete Rose and Jeep vehicles are two of Ohio's most famous products. They both have world-wide reputations for being tough, reliable performers in the field no matter where they happen to be playing, they both have rugged good looks, and they both seem to draw a crowd of admirers wherever they go. Nevertheless, this Jeep News reporter (Russel Sehnert), was quite surprised to learn that his boyhood hero, now an old timer at 37 in the baseball world, bought ten Jeep CJ's to present to certain people in appreciation for what they did for him during his outstanding career with the Cincinnati Reds.

   Rose's love affair really began in 1975 after he won the Most Valuable Player Award in the World Series that year. 'They gave me a choice of products from American Motors,' Rose said. 'And I was just drawn to the Jeep CJ. I liked driving it around with the top off, and it was great for taking on fishing trips with some of the other players and coaches.'
   'The big reason I decided to give Jeep CJ's to my friends on the Cincinnati Reds was that I wanted to give them something instead of cash. They all could use a Jeep, as most of them fish or hunt, and several live on farms, and drive in snow in the winter. I even got two tops for the guys who live in the north...I asked them if they'd like one, and everyone said, 'yes!' "

He was an amazing player. I still remember traveling across country in our Ford LTD listening in as Pete extended his hitting streak day after day. Quite an amazing run.

Jeep CJ-7 All-Weather Advertisement

Jeep CJ-7 All-Weather Advertisement, a photo by lee.ekstrom on Flickr.

Great all-weather advertisement for the 1980 Jeep CJ-7 Renegade. Just as true today as it was then. I love the "it has weathered passing styles..." line. Trends tend to lead to forgotten brands. Fads fade over time. You can be confident that the Jeep brand's iconic, purpose-built style will adventure on. A timeless classic.

Copy:
A legend must weather many storms.

Let it snow. Let it drift. Let it sleet. Let the streets go unplowed and let the faint of spirit stay locked behind garage doors till spring thaw.

The storms of winter matter little to the legendary Jeep CJ. It has been plowing snow, getting kids to school, taking skiers to the slopes and weathering storms for more than a quarter of a century. Dress it for work with plow and winch or dress it for play with ski rack and Tracker radials - history's most famous 4-wheeler will get you through in heart warming comfort.

There's room for four. The options of a weather-tight hardtop, high-back soft buckets, carpeting and stereo sound. And something you'll appreciate every time you drive: the highest gas mileage of any 4-wheeler made in America.

The most important thing Jeep CJ can give any driver, though, is a feeling of confidence. Not just because it's been weathering storms longer than a lot of vehicles have even existed. But because it has weathered passing styles for just as long. That's the confidence of owning a legend.