Showing posts with label Jeep 4WD. Show all posts
Showing posts with label Jeep 4WD. Show all posts

Tuesday, December 13, 2011

2012 Jeep Grand Cherokee Overland Summit

You can count on the Jeep brand to deliver all-weather warriors. Ready for anything Mother Nature can throw your way.

The Washington Post seems to agree. Columnist Warren Brown called the Grand Cherokee "a long-distance runner if ever there was one." He went on to add, "We want ... the sense that we can handle anything likely to confront us on a long road trip. The Jeep Grand Cherokee delivers that sense of well-being, even with its standard 3.6-liter V-6 engine (260 foot-pounds of torque, 290 horsepower)."

Brown summarized, "It's a good feeling, not having to worry about slipping or sliding into misery..."

Agree wholeheartedly.

Monday, November 21, 2011

Jeep Legends Advertisement

Jeep Legends Advertisement by lee.ekstrom
Jeep Legends Advertisement, a photo by lee.ekstrom on Flickr.
Classic Jeep advertisement celebrating the CJ-5 Laredo. It's no wonder the Jeep brand has stayed on track for over seven decades - the capability theme has never changed. Read the copy from 1980 with it's strong style and resale value story and it could be substituted for a JK of today.

Copy:
The legendary Jeep vehicles have been protecting forests, transporting troops, delivering mail, plowing snow, winning races and weathering storms for more than a quarter of a century. Longer than a lot of vehicles have even existed.

They've given American drivers more outward mobility, rugged performance and pure fun than any single car in history. And they've held onto their value like they've held onto their legendary design, transcending passing styles season after season, year after year.

But today's Jeep CJ is more than its famous four wheels driving into the sunset. It's the option of contoured buckets, room for four, carpeting, air conditioning, stereo ... hardtop. soft top, no top at all. And something you'll appreciate every time you drive: more miles per gallon than any 4-wheeler made in America. No other vehicle can meet your demands and desires in quite the same way.

Jeep CJ wasn't born a legend. It had to earn the respect of the world's toughest drivers, and keeps on earning it every day. On wilderness trails and unplowed streets. On the job and out on the town. That's why the legend lives on.

Friday, November 18, 2011

Jeep CJ-7 All-Weather Advertisement

Great all-weather advertisement for the 1980 Jeep CJ-7 Renegade. Just as true today as it was then. I love the "it has weathered passing styles..." line. Trends tend to lead to forgotten brands. Fads fade over time. You can be confident that the Jeep brand's iconic, purpose-built style will adventure on. A timeless classic.

Copy:
A legend must weather many storms.

Let it snow. Let it drift. Let it sleet. Let the streets go unplowed and let the faint of spirit stay locked behind garage doors till spring thaw.

The storms of winter matter little to the legendary Jeep CJ. It has been plowing snow, getting kids to school, taking skiers to the slopes and weathering storms for more than a quarter of a century. Dress it for work with plow and winch or dress it for play with ski rack and Tracker radials - history's most famous 4-wheeler will get you through in heart warming comfort.

There's room for four. The options of a weather-tight hardtop, high-back soft buckets, carpeting and stereo sound. And something you'll appreciate every time you drive: the highest gas mileage of any 4-wheeler made in America.

The most important thing Jeep CJ can give any driver, though, is a feeling of confidence. Not just because it's been weathering storms longer than a lot of vehicles have even existed. But because it has weathered passing styles for just as long. That's the confidence of owning a legend.