This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Showing posts with label 4x4. Show all posts
Showing posts with label 4x4. Show all posts
Wednesday, June 12, 2013
The King of Jeep Grand Wagoneers
I wrote an article and took photos of Leon Miller aka "The Wagonmaster" back in 2000 for the Jeep News Magazine. He warmly greeted me at his Kerrville Texas home and wove a wonderful story of how his love of the classic "Woody" drew him out of retirement. The last Grand Wagoneer rolled off the assembly line in 1991 and there was no replacement on the horizon that had the same qualities as this full-size Jeep 4x4. Leon was encouraged by Brooks Stevens, the chief designer of the Jeep Wagoneer, to renew low mileage models and sell these rolling works of art to discriminating buyers. Low mileage Wagoneers have been harder and harder to find but Leon's business has been going strong for the past 13 years. A testimony to his strong research skills and loyal customers - especially in the New England area. He still tries to keep his vehicles to 70,000 miles or less which is pretty amazing considering many date back to the 1970s.
Labels:
4x4,
Artistic,
Brooks Stevens,
Classic,
copywriter,
Designer,
Jeep,
Jeep News,
Jeep Wagoneer,
Kerrville,
Lee Ekstrom,
Magazine,
Photographer,
Vintage,
Wagon Master,
Wagoneer,
Wagonmaster
Wednesday, December 14, 2011
Pentastar V6 - One of Ward's 10 Best Engines for 2012
Ward's Automotive just named the Jeep Pentastar V6 engine in its "10 Best Engines" for 2012. Second year in a row. Pretty impressive. Only one of four repeat winners.
This engine was a big part of Wrangler & Wrangler Unlimited's success this past year: 40% more horsepower, 10% more torque, and 26% faster times from 0-60 mph.
Pretty impressive. I especially like the fact that the oil change interval was changed to 8,000 miles instead of the typical 6K. That and the clever top-mounted "canister free" oil filter - no more messy oil changes.
The engine was purpose built for off-roading. The upper and lower oil pans were engineered to supply oil even when driving at steep angles. Wrangler and Wrangler Unlimited also received a higher-mounted alternator to allow for a full 30-inches of water fording capability.
Image was tweaked at pixlr.com/o-matic/
Learn more about Ward's 10 Best Engines here.
This engine was a big part of Wrangler & Wrangler Unlimited's success this past year: 40% more horsepower, 10% more torque, and 26% faster times from 0-60 mph.
Pretty impressive. I especially like the fact that the oil change interval was changed to 8,000 miles instead of the typical 6K. That and the clever top-mounted "canister free" oil filter - no more messy oil changes.
The engine was purpose built for off-roading. The upper and lower oil pans were engineered to supply oil even when driving at steep angles. Wrangler and Wrangler Unlimited also received a higher-mounted alternator to allow for a full 30-inches of water fording capability.
Image was tweaked at pixlr.com/o-matic/
Learn more about Ward's 10 Best Engines here.
Labels:
10 Best Engines,
2012,
4x4,
Award,
Jeep,
Jeep Award,
Jeep Engine,
Off-road,
Pentastar Engine,
Power,
Powertrain,
quality,
Ward's,
Wards 10 Best
Tuesday, December 13, 2011
2012 Jeep Grand Cherokee Overland Summit
You can count on the Jeep brand to deliver all-weather warriors. Ready for anything Mother Nature can throw your way.
The Washington Post seems to agree. Columnist Warren Brown called the Grand Cherokee "a long-distance runner if ever there was one." He went on to add, "We want ... the sense that we can handle anything likely to confront us on a long road trip. The Jeep Grand Cherokee delivers that sense of well-being, even with its standard 3.6-liter V-6 engine (260 foot-pounds of torque, 290 horsepower)."
Brown summarized, "It's a good feeling, not having to worry about slipping or sliding into misery..."
Agree wholeheartedly.
The Washington Post seems to agree. Columnist Warren Brown called the Grand Cherokee "a long-distance runner if ever there was one." He went on to add, "We want ... the sense that we can handle anything likely to confront us on a long road trip. The Jeep Grand Cherokee delivers that sense of well-being, even with its standard 3.6-liter V-6 engine (260 foot-pounds of torque, 290 horsepower)."
Brown summarized, "It's a good feeling, not having to worry about slipping or sliding into misery..."
Agree wholeheartedly.
Labels:
4WD,
4x4,
All-Weather,
Article,
Grand Cherokee,
Jeep,
Jeep 4WD,
Jeep All-Weather,
Prepared,
Washington Post,
Weather
Monday, November 21, 2011
Jeep Legends Advertisement
Classic Jeep advertisement celebrating the CJ-5 Laredo. It's no wonder the Jeep brand has stayed on track for over seven decades - the capability theme has never changed. Read the copy from 1980 with it's strong style and resale value story and it could be substituted for a JK of today.
Copy:
The legendary Jeep vehicles have been protecting forests, transporting troops, delivering mail, plowing snow, winning races and weathering storms for more than a quarter of a century. Longer than a lot of vehicles have even existed.
They've given American drivers more outward mobility, rugged performance and pure fun than any single car in history. And they've held onto their value like they've held onto their legendary design, transcending passing styles season after season, year after year.
But today's Jeep CJ is more than its famous four wheels driving into the sunset. It's the option of contoured buckets, room for four, carpeting, air conditioning, stereo ... hardtop. soft top, no top at all. And something you'll appreciate every time you drive: more miles per gallon than any 4-wheeler made in America. No other vehicle can meet your demands and desires in quite the same way.
Jeep CJ wasn't born a legend. It had to earn the respect of the world's toughest drivers, and keeps on earning it every day. On wilderness trails and unplowed streets. On the job and out on the town. That's why the legend lives on.
Copy:
The legendary Jeep vehicles have been protecting forests, transporting troops, delivering mail, plowing snow, winning races and weathering storms for more than a quarter of a century. Longer than a lot of vehicles have even existed.
They've given American drivers more outward mobility, rugged performance and pure fun than any single car in history. And they've held onto their value like they've held onto their legendary design, transcending passing styles season after season, year after year.
But today's Jeep CJ is more than its famous four wheels driving into the sunset. It's the option of contoured buckets, room for four, carpeting, air conditioning, stereo ... hardtop. soft top, no top at all. And something you'll appreciate every time you drive: more miles per gallon than any 4-wheeler made in America. No other vehicle can meet your demands and desires in quite the same way.
Jeep CJ wasn't born a legend. It had to earn the respect of the world's toughest drivers, and keeps on earning it every day. On wilderness trails and unplowed streets. On the job and out on the town. That's why the legend lives on.
Labels:
4x4,
AMC,
Jeep,
Jeep 4WD,
Jeep 4x4,
Jeep ad,
Jeep advertisement,
Jeep Brand,
Jeep branding,
Jeep CJ,
Jeep Quality,
Jeep Sales,
Jeep styling,
Laredo,
Legendary,
Legends
Tuesday, January 25, 2011
M-715 4x4 In action
Labels:
4x4,
Helping others,
Hero,
icon,
Jeep M 715,
Jeep M-715,
jeep truck,
M-715,
M-715 4x4 in Action,
Mud,
Video,
Vietnam Truck,
YouTube
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